|
HomeTown Radio isn't
new -- a Jackson FM station served Amador and Calaveras communities
for nearly 30 years. In 2003, the FM station was purchased by a
media company for broadcast to Central Valley audiences.
Immediately, there was huge demand from listeners and advertisers to
replace the lost radio service in the foothill region -- the need
for local radio programming including daily news, information and
emergency services was clear.
When KNGT went off the air in January
2003, a huge void was left within the community by the loss of our
local radio station.
Jim Guidi and his wife Teresa realized
that the community had suffered a grave loss by losing the emergency
broadcasting relevant to citizens in Amador and Calaveras Counties.
They pursued a unique solution to bring local radio back to Amador and
Calaveras Counties.
HomeTown Radio is broadcast on the SCA
sub-carrier of KOSL-FM. KOSL is the former KNGT Jackson, CA and
is now owned and operated by Univision Radio, providing programming to
the Hispanic communities of the Sacramento/San Joaquin valleys.
While reception of our signal requires a radio equipped with the SCA
band, in the first two months on the air upwards of 5,000 units were
sold, representing a market share for HomeTown Radio of nearly 40%.
HomeTown Radio is also broadcast on Volcano Vision channel 12 in
Amador County. Car radio adapters are also now available.
Although these numbers may be unheard of in larger markets, they show
the impact HomeTown Radio has made on the local market.
By utilizing the sub-carrier, Amador and
Calaveras Counties regained access to 24 hour a day, 7 days a week
coverage of local news including broadcasts of fires and other
emergencies. Another plus is that our coverage has been expanded
by recent improvements at the tower site. This allows us to
reach listeners who were not able to listen to KNGT in the past.
HomeTown Radio's format is oldies,
predominately from the 60's and 70's. HomeTown Radio is also the
only local source of immediate news of both the World and The Gold
Country. Programming such as Funeral Notices and Pet Patrol,
Community Calendar, School lunch menus and our popular Best Buys
program round out the day.
HomeTown Radio is proud to be "the
Community's" Radio Station.
Jim Guidi, long-time
operations manager and on-air personality for the former FM station,
reopened the Jackson station broadcasting on the SCA band. Today
HomeTown Radio carries on as the only source of immediate local and
world news for this vibrant Gold Country region. |
Town
Radio from your Computer
